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The job of the art director is to establish a look for each brand or project they work on to ensure it is recognizable and consistent across all varieties of design.

As brands adapt and grow, these visual guidelines are often modified, changed or outright ignored as more and more content is presented to customers on different platforms and in different formats causing a brand's visual identity to become in-cohesive and muddled.

Having an expert assess the way your company appears to its clients can help you build your visual identity, whether you are refreshing your brand, starting from scratch, or just looking for advice on how to keep your look from getting stale.

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